The AI Skills That Make You a Better Marketer.
In 4 weeks, you'll use AI to outresearch your competitors, produce more on-brand content in less time, and turn campaign data into decisions — without writing a single line of code. Includes 1:1 mentorship, live sessions, and a 24/7 AI tutor.
- Produce more high-quality, on-brand content without briefing an agency for every round.
- Know your competitors' positioning before they know you're watching.
- Turn campaign data into stakeholder-ready insights in hours, not days.
- Walk away with a certificate and a prompt library you'll actually keep using.
Your tutors:
Expert Instructor
Lead Instructor
Rigo
AI Tutor
What You Get
Not just a certificate: a real automation and a prompt library built around your work.
Enroll Now
Ranked among the world's best tech schools for 6 consecutive years
Is This Program Right for You?
If you are nodding at any of these, you're exactly who this is built for.
Is This Program Right for You?
If you are nodding at any of these, you're exactly who this is built for.
You use AI for basic tasks but know it could do much more for your marketing work.
You're spending hours on content, research, and reporting that AI could handle in minutes.
You know AI fluency is becoming a requirement, not a nice-to-have, across marketing roles.
You have access to AI tools but feel like you're only scratching the surface of what they can actually do for your work.
Is This Program Right for You?
If you are nodding at any of these, you're exactly who this is built for.
You use AI for basic tasks but know it could do much more for your marketing work.
You're spending hours on content, research, and reporting that AI could handle in minutes.
You know AI fluency is becoming a requirement, not a nice-to-have, across marketing roles.
You have access to AI tools but feel like you're only scratching the surface of what they can actually do for your work.
The data is clear.
Professionals with AI skills earn more and advance faster.
Employers across every industry are actively hiring for AI literacy — and paying a premium for it. The demand is real, the gap is widening, and the opportunity is yours to take ."
Knowing AI Is Becoming a Job Requirement
Global job roles · LinkedIn 2025
of job roles now require AI knowledge globally
of job roles now require AI knowledge globally
Demand for AI-Fluent Workers Is Accelerating
Indexed demand growth · LinkedIn/WEF 2026
growth in demand for AI-fluent workers since 2023
The People Behind the Numbers.
Different starting points. One result: in-demand skills, better jobs, higher salaries.
Program Overview. What You'll Learn and Build.
Learn by doing, one week at a time. The program starts with an audit of your own job and tasks, so your new skills apply directly to your work. Each week combines self-paced modules and a live session with your instructor and cohort to practice, troubleshoot, and get feedback.
Week 1
Find Where AI Actually Moves the Needle
- How AI creates value across the marketing funnel
- Decision frameworks for separating high-ROI AI use cases from low-value experimentation
- Where AI delivers the most impact in your specific role
- How to audit your current marketing workflow for automation candidates
Projects:
Audit your own marketing role to identify where AI delivers the highest ROI. Build a prioritized map of AI opportunities you can act on immediately — starting in Week 2.
Week 2
AI-Driven Competitor Research
- How to use AI to gather and synthesize competitive intelligence at scale
- Techniques for analyzing competitor messaging, content patterns, and positioning
- How to validate AI-generated research for accuracy and bias
- Translating competitive findings into strategic positioning narratives
Projects:
Run a full AI-powered competitive analysis on a real competitor. Deliver a positioning narrative with strategic recommendations based on what you find.
Week 3
Faster Creative Without Losing the Brand
- How to generate on-brand content and visual assets using AI
- Iterative prompting techniques for refining creative output
- How to optimize content for AI-driven search
- Producing multiple content variations for A/B testing
Projects:
Produce a set of on-brand content variations for a real campaign asset using AI. Build a personal prompt library you'll keep using after the program ends.
Week 4
Data, Campaigns, and Automation
- How to analyze real marketing datasets with generative AI
- Identifying performance drivers from campaign data
- Translating data findings into stakeholder-ready visualizations
- Turning insights into prioritized optimization recommendations
Projects:
Analyze a real marketing dataset and produce a stakeholder-ready performance report. Build a working brand sentiment automation with human-in-the-loop guardrails.
Top rated across all major platforms.
Human and AI Support, So You Never Lose Momentum
Staying motivated is easy when everything clicks. It gets really hard when you hit a wall. AI Fluency pairs a real human mentor with Rigobot, our AI tutor, so you always have somewhere to turn to and no reason to stop.
Your expert mentor:
- A 1:1 session with a senior instructor, included in your enrollment
- Expert guidance tailored to you.
- Focused on your actual tasks, workflows, and goals
- Additional sessions available to book anytime, at extra cost
Rigobot, your AI tutor:
- Available 24/7 throughout the program
- Ask for help, feedback, or an explanation whenever you need it
- Always-on for all self-paced modules
- Adapts to your skill level and what you are working on
Human and AI Support, So You Never Lose Momentum
Staying motivated is easy when everything clicks. It gets really hard when you hit a wall. AI Fluency pairs a real human mentor with Rigobot, our AI tutor, so you always have somewhere to turn to and no reason to stop.
Your expert mentor:
- A 1:1 session with a senior instructor, included in your enrollment
- Expert guidance tailored to you.
- Focused on your actual tasks, workflows, and goals
- Additional sessions available to book anytime, at extra cost
Rigobot, your AI tutor:
- Available 24/7 throughout the program
- Ask for help, feedback, or an explanation whenever you need it
- Always-on for all self-paced modules
- Adapts to your skill level and what you are working on
Human and AI Support, So You Never Lose Momentum
Staying motivated is easy when everything clicks. It gets really hard when you hit a wall. AI Fluency pairs a real human mentor with Rigobot, our AI tutor, so you always have somewhere to turn to and no reason to stop.
Your expert mentor:
- A 1:1 session with a senior instructor, included in your enrollment
- Expert guidance tailored to you.
- Focused on your actual tasks, workflows, and goals
- Additional sessions available to book anytime, at extra cost
Rigobot, your AI tutor:
- Available 24/7 throughout the program
- Ask for help, feedback, or an explanation whenever you need it
- Always-on for all self-paced modules
- Adapts to your skill level and what you are working on